THE LATEST REVOLUTIONARY TREATMENT FOR CUSHION VINYL FROM BELGOTEX VINYL PUTS THE HEALTHIEST FLOORING OPTION RIGHT AT YOUR FEET
The launch of Belgotex Vinyl's new anti-bacterial treatment for selected residential ranges is set to revolutionise the flooring market as health in the home becomes increasingly important.
A first in the residential market where consumers are searching for healthier, more convenient yet attractive flooring alternatives, the new anti-bacterial top coat ensures long-lasting protection from nasty bacteria commonly found on the floor and is available in the Sherwood Oak and Toledo ranges of cushioned vinyl from Belgotex Vinyl.
The treatment contains fractions of silver that prevent the oxygen intake of microscopic single cell organisms. This natural element, applied as a PU lacquer over the protective wear layer, safely kills all bacteria that continually recur, despite regular cleaning, from dust, shoes, pets and food. Silver makes the floor uninhabitable to bacteria, halting their spread as well as preventing unpleasant odours.
'Silver's an element that's been used for centuries to protect against bacteria, such as to line water drums on ships to keep the water fresh," says Helen de Villiers, marketing manager at Belgotex Floorcoverings.
"Its become increasingly popular in household appliances such as fridges and washing machines, and we're proud to be the first to offer it as the truly hygienic, healthier option for flooring," she continued.
'Innovating through technology' drives product development at Belgotex and it's this philosophy – providing world-class floorcoverings using the latest technology and designs - that keeps the company ahead of competitors and firmly entrenched as market leaders.
Extending their initial product offerings of cushioned vinyl, recently changed from Woodmark to Sherwood Oak on the upper-end and from Luna to Toledo for the entry level market, Belgotex Vinyl now also offers Hartsfield luxury vinyl planks for commercial applications and Providence luxury vinyl planks for residential settings. The Silver antibacterial treatment is exclusively available in the Sherwood Oak and Toledo ranges of cushion vinyl.
"We pride ourselves on being the first to market with new products and developments, " says Lloyd Neuville, Sales Director at Belgotex Head Office in Pietermaritzburg.
"Vinyl floors offer homeowners the natural wood or stone look without the cost or disadvantages normally associated with those types of materials," he explained. "This new silver treatment in our cushioned vinyl ranges enables our customers to meet the demand for healthier, truly hygienic floors," he concluded.
From the medical fraternity to retail, educational institutions to hospitality installations, luxury apartments to office blocks and sports facilities, vinyl flooring offers easy to install, hygienic and low-maintenance style and convenience.